A lot of people envy content writers because they can have their own schedules, work from home and even write only as much as they want to. Truth is, many content writers are unable to maximize their earnings, and it has nothing to do with their writing ability, It’s just that writing skills are not everything they need.
If you’ve always loved writing and you want to make it your career, take note that you need an entire arsenal of in-demand skills. Below are tips to help you acquire them:
Practice and master as many writing styles as possible.
It’s no secret (at least for writers) that every form of writing has its individual style. Blogging is friendly and typically editorial; ad copy is snappy and persuasive; white papers are long and detail problems and solutions; news is AP style (informative with meat of story at the top; and so on. The more of such styles you master, the more valuable and in demand you become. That simple.
Use the ideation technique.
Ideation is a marketing buzzword referring to the creative process of deciding on a subject, title and writing orientation; and it begins with analytics. While it is often done as a team activity, anyone can do it by themselves. That’s why it’s important to learn how professionals come up with all their ideas. However, before you do that, you have to understand your audience, know what keywords to use, know your competition, and yes, create brief and catchy titles.
Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).
Relax. There’s no need to be a guru, just familiar. You can generally manipulate CMS themes by just tweaking the code a little bit, such as to fix a spacing problem or make tags. Without a doubt, fresh SEO knowledge is critical too. Remember that search engine algorithms are evolving, and you have to keep up.
In the end, it will boil down to your reputation, to guard it. If you’re going to write your name on it, make sure it’s original. You may that’s impossible, with so many people writing about exactly the same subjects. Guess what – it’s so much easier than you think. Plagiarized content is NEVER ACCEPTABLE, from your employer and worse, from you as a writer, so take precautions. Using a program that spots plagiarism can save your career in the industry. There are tons of similar content online, and it’s possible for you to duplicate writing, albeit accidentally, from time to time.